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Zero Magic

On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero
On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero. Photo: Hanna Ukura.

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Zero Magic
with Malin Nilsson (magician), Théo Bourgeron (sociologist of finance), Ybodon (computer scientist), Kevin Keener (patent attorney), Johan Hjerpe (designer)

A magician creates illusions, making us see things that don’t exist, that are not really happening. The word magic originates from magush (Persian), meaning “to be able” or “to have power.” In Zero Magic, the magic trick takes place on the financial markets.

Goldin+Senneby have infiltrated a secretive hedge fund in the US and recreated its short selling practices (i.e. the practice of selling shares that one doesn’t own). In collaboration with the magician Malin Nilsson and finance sociologist Théo Bourgeron, they have developed a magic trick for the financial markets that has the capacity to undermine the perceived value of a publicly traded company and to profit from this.

The stage performance, “On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero” (2015) introduces the audience to this magic trick. Through ticket sales audience members are drawn into Zero Magic, buying into the predicted future loss of a target company.

The magic box contains the Zero Magic computer software, a US patent application for a “Computer Assisted Magic Trick Executed in the Financial Markets” and four historical examples of magic tricks played out beyond the stage, in the world at large.

US Patent Application: “Computer Assisted Magic Trick Executed in the Financial Markets”

Zero Magic
Zero Magic, 2016. Magic box. Installation view: Stockholm School of Economics.

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