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Zero Magic

On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero
On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero. Photo: Hanna Ukura.

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Zero Magic
with Malin Nilsson (magician), Théo Bourgeron (sociologist of finance), Ybodon (computer scientist), Kevin Keener (patent attorney), Johan Hjerpe (designer)

A magician creates illusions, making us see things that don’t exist, that are not really happening. The word magic originates from magush (Persian), meaning “to be able” or “to have power.” In Zero Magic, the magic trick takes place on the financial markets.

Goldin+Senneby have infiltrated a secretive hedge fund in the US and recreated its short selling practices (i.e. the practice of selling shares that one doesn’t own). In collaboration with the magician Malin Nilsson and finance sociologist Théo Bourgeron, they have developed a magic trick for the financial markets that has the capacity to undermine the perceived value of a publicly traded company and to profit from this.

The magic box contains the Zero Magic computer software, a US patent application for a “Computer Assisted Magic Trick Executed in the Financial Markets” and four historical examples of magic tricks played out beyond the stage, in the world at large.

The stage performance, “On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero” (2015) and the magic demonstration ”Acid Money” (2017) each introduces the methods behind Zero Magic, as well as offering the audience an opportunity to buy into the predicted future loss of a target company.

For the exhibition Manipulate the World at Moderna Museet (2017), 10% of each entrance ticket was invested in Zero Magic.

Further reading: “Goldin+Senneby: Zero Magic” by Katie Kitamura

Zero Magic
Zero Magic, 2016. Magic box. Installation view: Nome, Berlin, 2018.

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