On a Long Enough Timeline the Survival Rate for Everyone Drops to Zero. Photo: Hanna Ukura.
with Malin Nilsson (magician), ThÃ©o Bourgeron (sociologist of finance), Ybodon (computer scientist), Kevin Keener (patent attorney), Johan Hjerpe (designer)
A magician creates illusions, making us see things that donâ€™t exist, that are not really happening. The word magic originates from magush (Persian), meaning â€œto be ableâ€ or â€œto have power.â€ In Zero Magic, the magic trick takes place on the financial markets.
Goldin+Senneby have infiltrated a secretive hedge fund in the US and recreated its short selling practices (i.e. the practice of selling shares that one doesnâ€™t own). In collaboration with the magician Malin Nilsson and finance sociologist ThÃ©o Bourgeron, they have developed a magic trick for the financial markets that has the capacity to undermine the perceived value of a publicly traded company and to profit from this.
The stage performance, â€œOn a Long Enough Timeline the Survival Rate for Everyone Drops to Zeroâ€ (2015) introduces the audience to this magic trick. Through ticket sales audience members are drawn into Zero Magic, buying into the predicted future loss of a target company.
The magic box contains the Zero Magic computer software, a US patent application for a â€œComputer Assisted Magic Trick Executed in the Financial Marketsâ€ and four historical examples of magic tricks played out beyond the stage, in the world at large.
US Patent Application: â€Computer Assisted Magic Trick Executed in the Financial Marketsâ€
Zero Magic, 2016. Magic box. Installation view: Stockholm School of Economics.