In an ongoing collaboration with Brazilian artist Mabe Bethonico and her fictional museum museumuseu Goldin+Senneby proposes a service to the museum. A custom-made teambuilding event for the museumuseu as an orgaization. Goldin+Senneby have contracted a Latvian corporate event bureau to outline a teambuilding day based on Franz Kafka’s vision of the Great Nature Theatre, as described in his unfinished novel America. Kafka, who in his lifetime never travelled across the Atlantic, projects his fantasies onto the new continent. His Nature Theatre is an ambivalent metaphor somewhere between a Beuysian utopia where everyone can be an artist and a “factory without walls”, where all of life is incorporated into the logic of production.

The teambuilding proposal takes the form of a 24-slide powerpoint presentation produced by corporate event bureau Gera Pramoga. “Teambuilding in the Great Nature Theatre” was first exhibited as part of the exhibition Twentyfourseven at Signal in Malmö. It will also be published in the second museumuseu newsletter, which Goldin+Senneby co-edit together with Ana Paula Cohen and Mabe Bethonico.

This entry was posted on Thursday, March 22nd, 2007 at 9:05 pm . Leave a response